Atria + LPL
Brand integration, environmental design & campaign execution
Developed a unifying creative system blending Atria and LPL identities across conference environments and content, reinforcing trust, continuity, and momentum during a complex acquisition transition.
Atria Wealth Solutions Conferences
Environmental design, campaign systems & full-scale production
Developed a scalable creative system across multiple national conferences, delivering cohesive, high-impact environments that strengthened brand consistency, enhanced engagement, and elevated the overall attendee experience.
The Edge
Editorial design, editing & full-scale production
Led end-to-end design and production of quarterly financial publication across multiple editions & audiences, supporting ongoing advisor engagement.
Presto Pasta
Brand identity, packaging, advertising & experiential design
Designed the brand ecosystem and a scalable restaurant environment used as the blueprint for expansion.
Beauty & Truth
Brand & product development, packaging, video direction & e-commerce
Repositioned a skincare brand to stand out in a saturated market, creating a cohesive identity and product system designed for global expansion.
Phenom Health
Video direction, brand storytelling & packaging
Produced video content and branded elements to bring the product story to life.
Greenlife Organics
Packaging design, visual identity & product system development
Designed a premium, nature-inspired packaging and visual system using custom botanical illustration and elevated finishes, creating strong shelf presence and enabling scalable growth across product lines.
Advisor Recruitment Campaign
Campaign concepting, art direction & multi-channel execution
Developed a bold, integrated recruitment campaign across print and digital, elevating brand differentiation and positioning Atria as a forward-thinking, award-recognized leader in a competitive advisor landscape.
Atria's "Good Thinking" Campaign
Campaign concepting, visual system & multi-channel execution
Developed a cohesive, cross-channel campaign translating a core brand idea into print, digital, social, and experiential touchpoints—driving engagement, increasing event visibility, and reinforcing Atria as a forward-thinking industry leader.
Excess Deposits Campaign
Campaign strategy, art direction & multi-channel execution
Developed a scalable, turnkey campaign across in-branch and digital channels, helping financial institutions retain assets, increase engagement, and drive advisor adoption during a critical market moment—earning a Gold Award from the FCS Portfolio Awards (NYC) for B2B OOH.
Virtual National Conference Experience
Creative direction, brand system & multi-channel execution
Reimagined Atria’s national conference as a fully virtual experience, combining digital platforms and physical touchpoints to drive engagement, maintain connection, and deliver a cohesive, high-impact brand experience during a critical moment.
Logos
Identity starts with meaning. From naming and taglines to logomarks and full branding systems, each element is thoughtfully crafted to express purpose, personality, and position. Every identity is built to be clear, distinctive, and flexible—designed to work across platforms while standing the test of time.
Alan Au Real Estate
Designed the original brand identity and evolved the visual system to meet new compliance requirements—preserving equity while applying the updated identity across print, digital, and environmental touchpoints to maintain continuity and strengthen market presence.
McDonald's Olympics
Campaign concepting, art direction & retail execution
Led creative and photoshoot for a national campaign featuring Ronald McDonald in Olympic moments, developing a cohesive visual system across in-store signage and displays for nationwide rollout—driving engagement and reinforcing brand presence at scale.
Photography
Silvera Safe Silver
Brand identity, packaging design & product system development
Developed a bold, premium visual identity and packaging system using custom typography and metallic finishes to create strong shelf presence and reinforce purity, quality, and “Made in the USA” positioning.
Awaken Church
Art direction, visual concepts & environmental design
Led the visual theme development, art direction and creative execution for annual large-scale live events, translating vision into cohesive visual systems across stage, environmental, and digital touchpoints—driving engagement and a unified attendee experience.
Dialog Event Series
Brand identity, creative direction & sponsorship design
Developed a refined visual identity and premium sponsorship materials, positioning the series as a culturally elevated, intellectually driven experience—attracting a curated, high-profile audience and supporting launch engagement.
Bermuda National Gallery
Brand identity & campaign execution
Developed a refined visual identity and exhibition campaign balancing heritage and modernity, using art-forward design to elevate the Gallery’s presence and support engagement for a major seasonal exhibition.
Muscle Marketing USA
Product visualization, digital illustration & campaign support
Created highly detailed, photorealistic product illustrations to support e-commerce and print launches, enabling on-time delivery and providing flexible, scalable assets in place of traditional photography.
The Golden Owl Awards
Campaign design, event collateral & multi-channel execution
Developed and executed campaign elements across print, digital, and on-site materials, creating a cohesive and elevated visual experience that enhanced engagement and supported a successful milestone event.
Crave Homes
Brand identity, visual system & design execution
Developed a modern, elevated brand identity inspired by architectural materials and craftsmanship, positioning the company as a premium builder and reinforcing a strong, detail-driven presence across all touchpoints.
Pernod Ricard USA
Retail design, packaging & in-store campaign execution
Developed retail-focused packaging and promotional materials—including bottle neckers, value packs, and shelf displays—driving visibility, supporting promotional lift, and ensuring consistent brand presence across national retail channels.
PODS™
Brand identity, product launch & visual system
Led full brand creation and launch for an on-demand vending platform, developing a modern, tech-forward identity and positioning system that drove engagement and established a scalable presence in hospitality environments.
noSmok Disposable E-Cigs
Brand identity, packaging system & product launch
Led end-to-end brand creation, developing a premium identity and packaging system with global manufacturing execution—establishing a high-end, differentiated presence across retail and DTC channels.
Campfire Disposable E-Cigs
Brand identity, packaging design & retail execution
Developed a private-label brand extending Maverik’s outdoor-inspired DNA, creating a cohesive identity and packaging system that drove shelf visibility and resonated with a loyal customer base.